Brands In-Store & Available to Order

All listed brands are available for special order depending on current supplier availability. Please note that not all items may be in stock at all times. We recommend calling ahead to confirm availability before visiting the store or placing an order.

Fromm

*Samples Available In-Store

Since 1904 - 5 Generations

-High Quality Meat & Fish

-Wisconsin Cheese

-Pre and Probiotics

-Farm Fresh Produce
Fromm owns and runs their production facilities right here in Wisconsin. It gives us total control of the process and allows us to maintain our own exceptional standards of quality and safety. Our relentless attention to process gives us complete control over:

-Sourcing of Ingredients

-Formulation and Blending

-In-House Lab Analysis

-Preparation of Meat and Produce

-Packaging, Warehousing, and Distribution

Petcurean Go! Solutions

Science-Based Nutrition in Every Recipe. Go! Solutions exists to relentlessly pursue relief for pets and pet parents, and the chance to create freedom through addressing dietary challenges. We believe that functional pet food doesn’t have to require sacrifice, and so we remove the need for compromise in taste, function, nutrition, and format, providing tailored solutions designed for a good quality of life. Our specialized pet nutritionists bring 20+ years of pet nutrition expertise to the everyday, designing focused offerings around the things that keep you up at night – be it skin & coat care, weight management, gut health, and more

Open Farm

We choose Open Farm because they believe pets deserve food that’s as transparent as it is nutritious. Every recipe is made with high-quality, ethically sourced ingredients you can trace back to trusted farms and fisheries.

Open Farm is built on a commitment to animal welfare, sustainability, and ingredient integrity—no mystery meats, no artificial flavors or preservatives, just honest nutrition you can feel good about feeding your pets.

From humanely raised meats to responsibly harvested fish and non-GMO produce, every bag reflects a promise: complete transparency from farm to bowl. It’s pet food with purpose—crafted to support your pet’s health while respecting the planet.

Stella & Chewy's

Stella & Chewy's is committed to biologically appropriate pet nutrition made with real, minimally processed ingredients pets thrive on. Their recipes focus on raw and raw-coated foods, using responsibly sourced animal proteins like grass-fed meats, cage-free poultry, and wild-caught fish. Everything is crafted to support whole-body health—healthy digestion, strong immunity, healthy skin and coat, and sustained energy.

Stella & Chewy’s also emphasizes quality and safety, with careful sourcing and rigorous food handling standards, while still keeping nutrition as close to nature as possible. No unnecessary fillers, artificial preservatives, or low-quality by-products—just nutrient-dense food inspired by what dogs and cats would naturally eat.

Acana

ACANA offers a thoughtfully balanced approach to high-quality pet nutrition—bridging the gap between ultra-rich, meat-heavy formulas and more traditional pet foods. ACANA recipes are built around significant portions of animal protein, paired with fresh fruits, vegetables, and carefully selected ingredients to support everyday health. It’s designed to nourish pets with what they need for energy, digestion, and overall wellbeing, without being as intensely concentrated as more extreme high-protein diets.

What sets ACANA apart is its flexibility and approachability. It delivers premium, biologically inspired nutrition in a way that works for a wide range of pets—whether they’re active, moderately active, or need a gentler formula for sensitive digestion.

Orijen

Orijen recipes are known for their “WholePrey” philosophy, using fresh or raw animal ingredients like meat, organs, and cartilage, along with nutrient-dense fruits and vegetables. This approach is designed to provide naturally occurring vitamins and minerals without relying heavily on synthetic supplementation.

With high protein content and carefully selected regional ingredients, Orijen focuses on supporting strong muscles, healthy digestion, and overall vitality. Their recipes are made in their own kitchens, allowing them to maintain strict quality control from sourcing to final product.

Carna4

Carna4 takes a truly unique approach to pet nutrition—built entirely on whole foods with zero synthetic vitamins or mineral premixes.

What sets Carna4 apart is its use of organic sprouted seeds, which are gently germinated to naturally unlock enzymes, probiotics, antioxidants, and highly digestible nutrients. Instead of relying on lab-made additives like most kibbles, Carna4 uses real food ingredients to provide complete nutrition in its most natural form.

Every recipe is minimally processed and baked at low temperatures to preserve nutrient integrity, making it a clean and convenient alternative to raw or home-cooked diets. The result is a nutrient-dense, easily digestible food designed to support digestion, immune health, and overall vitality.

Verus

VeRUS is a holistic, nutrient-focused pet food brand built on the idea that simple, high-quality ingredients lead to better health outcomes.

VeRUS formulas are crafted with clearly named animal proteins, wholesome grains or grain-free options, and added nutrients like probiotics to support digestion and immune health. Each recipe is designed to be complete and balanced for all life stages, with a strong focus on digestibility and overall wellness.

What makes VeRUS stand out is its emphasis on gut health and ingredient integrity—using thoughtfully selected components without artificial flavors, colors, or unnecessary fillers. Many pet parents choose VeRUS for dogs with sensitive stomachs or those needing a consistent, reliable diet they can feel confident in.

Dr. Marty

*Limited Supply, Call for Availability

Dr. Marty's offers a premium, freeze-dried raw approach to pet nutrition that focuses on whole-food ingredients and minimally processed meals.

Their flagship recipe, Nature’s Blend, is made with real cuts of meat, organs, fruits, vegetables, and seeds—designed to closely mimic a natural, ancestral-style diet. By using freeze-drying instead of high-heat cooking, the ingredients retain more of their original nutrients, flavor, and texture without the need for artificial preservatives, fillers, or synthetic additives.

The Simple food Project

*Limited Supply, Call for Availability

Truly whole-food, minimally processed pet nutrition made with transparency and simplicity at its core.

Their recipes are gently cooked or dehydrated using real, recognizable ingredients like human-grade meats, organs, fruits, and vegetables—without synthetic vitamins, fillers, or heavily processed additives. Instead of relying on lab-made nutrient premixes, they aim to deliver nutrition through whole foods in their most natural form.

What makes The Simple Food Project stand out is its focus on clean sourcing and ingredient integrity. Every recipe is designed to be easy to understand and easy to trust, making it a strong option for pet parents who want more control over what goes into their pet’s bowl without having to prepare food from scratch.

Badlands Ranch

*Limited Supply, Call for Availability

Instead of traditional kibble or highly processed diets, Badlands Ranch uses an air-drying method that gently removes moisture while keeping ingredients intact. The result is a dense, nutrient-rich food made from real meats, organs, fruits, vegetables, and functional superfoods—without relying on synthetic fillers or heavily processed additives.

What makes it stand out is its balance between raw-inspired nutrition and everyday convenience. It delivers the idea of feeding fresh, whole foods in a shelf-stable form that’s easy to serve but still intentionally crafted to support digestion, energy, and overall wellness.

Zignature

*Limited Supply, Call for Availability

built around a simple but thoughtful idea: limited-ingredient nutrition designed to reduce common food sensitivities while still delivering complete, balanced meals.

Zignature focuses on single-source animal proteins like turkey, lamb, duck, trout, and kangaroo, paired with carefully selected legumes and vegetables. By avoiding common allergens such as chicken, beef, corn, wheat, soy, and dairy in most recipes, it gives pet parents more control when managing dietary sensitivities or elimination diets.

What makes Zignature stand out is its straightforward formulation style—each recipe is intentionally minimal, making it easier to identify what works for a pet’s digestion and overall wellbeing. It’s not about excess ingredients or trends, but about consistency, clarity, and nutritional reliability.

Weruva

Weruva often features visible shreds, chunks, and flakes of meat or fish suspended in broth or gravy. That “human meal” texture is intentional. It reflects their philosophy of minimal processing and keeping ingredients in their natural form as much as possible.

What really sets Weruva apart is its hydration-first approach. Many of their recipes are essentially moisture-rich meals, designed to help support urinary health, digestion, and overall hydration—especially important for cats who naturally drink very little water.

They also take a strong “food first, macro light” approach—focusing less on heavy starches or dense formulas and more on simple proteins and broths that feel closer to real cooking than manufactured pet food.

Farmina N&D

Blends science-backed nutrition with high-quality, natural ingredients in a way that feels both precise and genuinely food-focused.

Farmina’s N&D (Natural & Delicious) line is built around low glycemic formulas that prioritize animal proteins, with carefully selected fruits, vegetables, and ancient grains or grain-free options depending on the recipe. What makes it different is its strong nutritional framework—every formula is developed with veterinary research and continuous digestibility testing, not just ingredient trends.

Unlike many “natural” brands that lean heavily on marketing language, Farmina stands out for its clinical approach to formulation. They focus on how nutrients actually interact in the body—blood sugar response, digestive efficiency, and long-term metabolic health—while still keeping ingredients recognizable and minimally processed.

Bocce's Bakery

Bocce's Bakery treats recipes are intentionally simple, often built around just a handful of recognizable ingredients like oat flour, peanut butter, cheese, or fruit, and baked in small batches in the USA. Instead of chasing high protein or functional “supplement-style” formulas, Bocce’s focuses on everyday enjoyment—treats that are soft, fresh, and easy for dogs of all ages to eat.

What really sets them apart is their bakery-style approach. The treats are shaped, flavored, and named like real baked goods, with a playful personality that makes them feel more like a snack you’d share with your pet!

Preppy Puppy Bakery

Preppy Puppy focuses on decorative, occasion-based treats. These aren’t just everyday biscuits—they’re hand-decorated cookies, themed shapes, and seasonal designs made for birthdays, holidays, and “just because” moments. The experience is as much about the visual fun and gifting appeal as it is about the treat itself.

Their recipes lean into a classic bakery style using simple, baked doughs and familiar flavors like peanut butter or molasses, but the real identity of the brand is presentation: colorful icing, playful shapes, and treats designed to feel special when you give them to your dog.
In the end, it’s not just about treats—it’s about the experience and the memories created in those small, joyful moments with your pet.